Parvin Kaidi
President & CEO
San Diego, CA

Although Parvin's focus has always been in a business development capacity, she is a hands-on executive that understands the functionality and operational components of the products and services she represents.

Parvin has always believed in the consultative sales model – the more you know about how your products and services function – the better you are able to serve your client. She is proud to see things not only from the technical and operational perspective but from the user perspective and is known to still catch print registration issues with her naked eye.

Parvin's capabilities and experience have earned numerous awards including the "Women Who Mean Business" award presented to her by the San Diego Business Journal.

Early in life, Parvin announced at that she had found her life's calling … she was determined to be the next Donna Summer. And while she never found her way onto the disco stage, she certainly took to heart the famous lyrics "She Works Hard For The Money."

In 1990, Parvin founded Mopar Enterprises Inc. As President, Parvin worked extensively in the creation and implementation of marketing campaigns and communication programs re-engineering strategies for numerous Fortune 1000 clients.

Having come a long way since her days at Fashion Institute of Design and Merchandising, she still maintains a passion for music and fashion. Her mottos are "Just Do It" and "Make it Happen". Today, Parvin focuses her energies into providing clients with the most relevant services and technology that will ensure their success.

Favorite Quote
"Success is not final, failure is not fatal, it is the courage to continue that counts." -Winston Churchill

Biggest Career Lesson
"You can't think your way through every problem. Trying things and engaging people helps you get unstuck." — from George Kembel, executive director, Stanford




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